Advanced Typography : Final Compilation & Reflection

 

Advanced Typography | Final Compilation & Reflection

22/04/2025 - 15/07/2025 | Week 1 - Week 13

Jesslyn Octavia Tjong / 0374562 / Bachelor of Design (Honors) in Creative Media

Advanced Typography / Taylor's University

Table of Contents

I. Module Bookelt Information

II.    Task 1

III.   Task 2

IV.  Task 3

V. REFLECTION

Task 1 / Exercises: Typographic Systems & Type & Play 

TASK 1A

8 typographic systems JPG

8 typographic systems without guides

8 typographic systems with guides

TASK 1B

FINAL SUBMISSION :

Type & Play Compiled Progress

Letterform Poster JPEG

Letterform Poster PDF

Task 2 / Key Artwork & Collateral

TASK 2A

FINAL SUBMISSION

includes the following :

• Black wordmark on white background
• White wordmark on black background
• Colour palette
• Wordmark in actual colours on lightest shade of colour palette
• Wordmark in lightest shade of colour palette on darkest shade of colour palette
• wordmark animation (Gif format) + mp4 used for IG

TASK 2B

IG HANDLE : @allviadesigns

Task 3 / Type Exploration & Application

TASK 3

My Font Link

Fontlab :

FONT APPLICATION:

FONT APPLICATION:

Honors: 

IV. REFLECTION

Experience:

This typography class really showed me how much technical skill and creative ideas need to go together. It was a tough but rewarding journey, making me really learn software like Illustrator and FontLab to get the curves right and tweak all the measurements. At the same time, it pushed me to explore wilder ideas' concept, helping me get a better grip on how creative thoughts turn into actual font shapes. This mix of hands-on tech work and fresh problem-solving was super important for bringing me to the moment in making my unique font come to life.

Observations:

One big thing I noticed during this whole process was the interesting connection between a font's personality and the layouts I've learned from task 1. This whole series of tasks shaped me to understand concepts and hone my ideas which I'll be getting there with more practice and time. Over the course of these lessons, I've know come to understand what my disctincit brand as a designer and what products/creative works I want to keep working on from the selection of ideas I chose which gives me a boost of motivation to continously work on them altogether.

Findings:

My main takeaway from this typography adventure is how super important it is to keep tweaking THE design, especially when mixing the technical bits with. The need to having to refine small details, for example, from fixing sidebearings to perfecting the 'j' in FontLabshowed me that getting things perfect takes time and lots of tries. Plus, making all those different mock-ups (like the earring campaign and the tea brand) really hammered home how crucial it is to see your font in action to truly understand its versatility and impact beyond just seeing the letters themselves.