Typography Task 4

 

TYPOGRAPHY | TASK 4

JESSLYN OCTAVIA TJONG ( 0374562 )

23/09/24 - 23/12/24

 INSTRUCTIONS

Task 1 : Exercises 1-2

Task 2: Type Formatting

Task 3: Type Design and Communication

 TASK 1 | EXERCISE 1

 TASK 1 | EXERCISE 2

HEAD

Font/s: Bembo Std

Type Size/s: 72 pt

Leading: 36 pt

Paragraph spacing: 0

BODY

Font/s: Bembo Std

Type Size/s: 9 pt

Paragraph spacing: 11 pt

Characters per-line: 55-65

Alignment: left justified

Margins: 26 mm top, 26 mm left + right + bottom

Columns: 3

Gutter: 10 mm

And 

 TASK 2 | TYPE FORMATTING

Page Formats

Margin: top, bottom, left, right 10mm

Columns: 2 

Gutters: 5mm

Head & Head-ins

Typeface: Adobe Caslon Pro & Univers Lt Std

Font (head-in): Futura Std

Body

Type size: 12 pt

Leading: 12 pt

Paragraph spacing: 

Characters per-line range: 40-47

Alignment: Justified & Left justified

 TASK 3 | TYPE DESIGN AND COMMUNICATION

Typeface measurements:

Ascender: 750pt

x-height: 500pt

cap height: 863pt

descender: -250pt

Download font "Bebas Sans" here

REFLECTIONS

Experience

Throughout the fourteen weeks, I’ve learned the ins and outs of Creative Adobe Platforms. Starting from Illustrator to Photoshop and InDesign, I’ve grown to understand the purpose, techniques, and context of the visualization and communication behind typography. I am very thankful to my lecturer, Mr. Max, who helped me improve through his feedback and supervision. I could channel my creativity and test it through the different exercises. Overall, this module taught me the importance of the basics of typography, the context of what a designer needs to have and aim for, and the joy of the opportunities that I hope to see in other modules.

Observations

The difference between the work output made from September and December shows the progress in my capabilities of understanding more of the design world, especially the way to communicate with an audience on a bigger scale. One of the ways to adapt to this nature was to understand every small detail and make it count. These small details determine the readability and conciseness of the makings of text and headings. Typography is a fundamental element and challenge when it comes to a brand's face so having the understanding and knowledge to lead on with the typeface, size, composition and many more details showcases a designer's capability.

Findings

I've come to appreciate the simplicity and monochromatic designs as all results from the exercises can only come in monochromatic shades and straightforward, appealing designs. Thus, this reinforces students' motivation to explore creativity within the limitations and various techniques learned from class to apply in our Typography design. I've also become much more knowledgeable in the history, terminologies, and quality of ty typography through the lectures I've attended. I'm very glad to have achieved the basics of typography and hope to see more progress and growth coming in the time I enter the Advanced Typography module.